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  • 4 Focus points for your Brexit Plan

    Tue, 27 Mar 2018 16:02:20
  • How to get formidable sales momentum in 2018

    No doubt you’ve already dived into 2018 full of vigour and enthusiasm for a fresh year of successes, challenges and victories. And you’ve got a sales target to hit or beat. But what will happen in 3 months’ time? 6 months’ time? If we’re honest keeping up the momentum on sales is tough, and doesn’t just happen. It’s so easy to give up – it’s our greatest weakness! But when it comes to sales targets, there’s no way anyone can afford to give up in 2018. With the shifts and challenges we’re seeing in the business environment, we can see that keeping up momentum on sales is going be more essential than ever in 2018!

    Fri, 09 Feb 2018 12:16:44
  • 2017 a challenge? 1 way to make 2018 a success

    The key to success in 2018 can be summed up in one word: focus. It can so easily feel that somehow if we try and do something with lots of opportunities, one or two of them will work out, and we’ll get some good results. But we see time after time it doesn’t work. Time is limited. Money is limited (normally!) Your energy and the energy of your team isn’t infinite. So how do we achieve a laser like focus in 2018?

    Thu, 08 Feb 2018 18:07:24


How to cut costs to zero (and still run your


|  Posted 9th February 2017




How to cut costs to zero (and still run your business)


In an environment where costs are increasing left right and centre, maintaining profitability is a real current challenge.

So no doubt as part of the process of maintaining profitability, you will have looked at where you can cut expenditure.

We want to show you how you can actually cut the costs of running your business to zero, at the same time as driving your business forward.

Book your free business growth session to help you maximise profitability and boost business growth →

It’s really a question of how you look at the things you spend your money on in business – let’s look at the definitions:

An outlay or expenditure of money, time, labour, trouble, that doesn’t necessarily give you a return (i.e. its dead – it doesn’t give you anything in return)
The investing of money or capital in order to gain profitable returns

In other words, a cost is dead.  It doesn’t produce anything or help you run your business.  An investment however, provides a return, and the more you invest the more return you get.

Ultimately, you want to get into the situation where you’re only making investments in your business that are going to generate a return, not blowing money on costs that aren’t helping you run your business or make more money.

One of the simplest ways to assess your current spending is to look at each overhead line on your profit and loss, and put it in one of these three categories:


These are costs which don’t add value to the business, and the business can run quite easily without them in the long term.

These are true ‘costs’, and they aren’t helping you – they need to be cut straight away!

Necessary investments

These are items of expenditure which in themselves don’t add value to the business, but are necessary to carry on the operation of the business, such as: bank charges, insurance, stationery, telephone.

These costs are often agreed annually, so you want to negotiate the best deals you can when as they come up for renewal

Discretionary investments

These are the investments that really drive your business forward, including items such as advertising, marketing, research and development, wages (arguably a mixture of necessary and discretionary), consultancy costs, accountancy, training.  You could probably run your business for a short time without spending money in these areas, but if you want to really drive your business forward, you’ve got to invest intelligently in these areas. 

The focus here is about looking at the return you’re getting on what you’re spending:

  • Analyse the ROI you’re getting from marketing expenditure.  Find out what is generating the type of leads and customers you want, and invest in that.  Don’t be scared to spend money on what works!
  • Keep track of the ROI you’re achieving on research and development costs – it’s easy to get carried away with developing new products, but you must get a return
  • Total salaries should be no more than a quarter of your overall GP
  • Total sales salaries should be no more than 1/5 of your overall GP – this means salesmen should be 5x’ing their salary in GP


If you carry this exercise through, ultimately you’ll never spend money on a dead ‘cost’ again, but you’ll be investing wisely in view of maximising your returns.


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Please note – This report is provided for information only.    No action should be taken without consulting detailed legislation or seeking independent professional advice.   Therefore no responsibility for loss occasioned by any person acting or refraining from action as a result of the material contained in this report can be accepted. 

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